How CSR Reduces Risk

Meaningful Impact

Aug 27 2025 | 00:25:21

00:00 / 00:25:21

Show Notes

Professor Wayne Visser reveals how environmental sustainability and social responsibility can reduce a company’s risk of financial loss. To evaluate which reputation risks have the most potential to damage a company, this episode describes how to conduct a Stakeholder Materiality Assessment as input for a Risk Register. Professor Visser then explains how to align a company's corporate responsibility initiatives with the highest-impact issues, to prepare and inoculate against reputation damage, in the event that a potential trigger for a PR crisis occurs.

Other Episodes

Episode 11

September 12, 2025 • 00:27:40

Sustainability's Next Frontier: Upcycling Poop

Sedron Technologies is creating waste-treatment plants which convert toilet sewage and cow manure into carbon-negative electricity, safe fertilizers, and sanitized water for irrigation. Benefits...

Episode 7

March 25, 2025 • 00:27:27

Closing America's Smile Gap

Closing America's Smile Gap is a 10-year initiative by Procter & Gamble to improve the oral health of 20 million American children. This episode...

Episode 9

July 31, 2025 • 00:38:35

Making the Business Case for CSR

This special Master Class edition of Meaningful Impact features CSR pro Tiffany Payne, who shares candidly how to make the business case for CSR,...