Chillboards

Meaningful Impact

Chillboards

Mar 03 2024 | 00:41:24

00:00 / 00:41:24

Show Notes

The ad agency for Coors Light proposed a million-dollar campaign to promote the beer by painting billboards on the flat rooftops of apartment buildings. No one would be able to see the billboards from the ground. Can you imagine any circumstance where you would have approved that campaign? Coors Light did. Find out why on this episode of Meaningful Impact.

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