Chillboards

Meaningful Impact

Chillboards

Mar 03 2024 | 00:41:24

00:00 / 00:41:24

Show Notes

The ad agency for Coors Light proposed a million-dollar campaign to promote the beer by painting billboards on the flat rooftops of apartment buildings. No one would be able to see the billboards from the ground. Can you imagine any circumstance where you would have approved that campaign? Coors Light did. Find out why on this episode of Meaningful Impact.

Other Episodes

Episode 6

December 27, 2024 • 00:27:36

True Name by Mastercard

This episode tells the fascinating, behind-the-scenes story of the launch of True Name by Mastercard. made possible by the courage and unrelenting commitment of...

Episode 9

July 31, 2025 • 00:38:35

Making the Business Case for CSR

This special Master Class edition of Meaningful Impact features CSR pro Tiffany Payne, who shares candidly how to make the business case for CSR,...

Episode 8

May 13, 2025 • 00:35:00

Social Impact Storytelling

On this episode, you’ll learn Social Impact Storytelling do’s and don’ts from Professor Jacqueline Babb (Northwestern University) and Fortune 500 consultant J T. Ramsay....