This pilot episode tells the epic, behind-the-scenes story of Coca-Cola's 'Hilltop' ad, one of the earliest cause marketing commercials. Better known as "I'd Like...
The ad agency for Coors Light proposed a million-dollar campaign to promote the beer by painting billboards on the flat rooftops of apartment buildings....
The boycott of Bud Light was intended to punish Anheuser-Busch for its support of the transgender community AND to discourage other companies from using...
