Closing America's Smile Gap

Episode 7 March 25, 2025 00:27:27
Closing America's Smile Gap
Meaningful Impact
Closing America's Smile Gap

Mar 25 2025 | 00:27:27

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Show Notes

Closing America's Smile Gap is a 10-year initiative by Procter & Gamble to improve the oral health of 20 million American children. This episode of Meaningful Impact provides insights about the cause marketing strategy and tactics which support that initiative. The review highlight's P&G's use of 'Buy-One Give-One' offers. Yet, as it turns out, there's an even bigger lesson to be learned about how P&G manages its portfolio of causes.

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