Closing America's Smile Gap

Meaningful Impact

Mar 25 2025 | 00:27:27

00:00 / 00:27:27

Show Notes

Closing America's Smile Gap is a 10-year initiative by Procter & Gamble to improve the oral health of 20 million American children. This episode of Meaningful Impact provides insights about the cause marketing strategy and tactics which support that initiative. The review highlight's P&G's use of 'Buy-One Give-One' offers. Yet, as it turns out, there's an even bigger lesson to be learned about how P&G manages its portfolio of causes.

Other Episodes

Episode 4

June 24, 2024 • 00:08:56

Inspiration Booster Shot: Motives

This mini episode offers a booster shot of inspiration with two short stories about motives. The first story is a re-telling of Arthur Gordon's...

Episode 5

November 13, 2024 • 00:31:23

The Bud Light Boycott

The boycott of Bud Light was intended to punish Anheuser-Busch for its support of the transgender community AND to discourage other companies from using...

Episode 1

December 20, 2023 • 01:05:30

Coca-Cola: I'd Like to Teach the World to Sing

This pilot episode tells the epic, behind-the-scenes story of Coca-Cola's 'Hilltop' ad, one of the earliest cause marketing commercials. Better known as "I'd Like...