Mattel has further evolved Barbie from its original, unrealistic body shape into a broadly diverse product line. But Barbie wasn't always so inclusive. To...
The ad agency for Coors Light proposed a million-dollar campaign to promote the beer by painting billboards on the flat rooftops of apartment buildings....
Professor Wayne Visser reveals how environmental sustainability and social responsibility can reduce a company’s risk of financial loss. To evaluate which reputation risks have...
