Coca-Cola: I'd Like to Teach the World to Sing

Meaningful Impact

Dec 20 2023 | 01:05:30

00:00 / 01:05:30

Show Notes

This pilot episode tells the epic, behind-the-scenes story of Coca-Cola's 'Hilltop' ad, one of the earliest cause marketing commercials. Better known as "I'd Like to Teach the World to Sing," follow the Coke ad's development, from a scribble on a cafe napkin, to an unrelatable radio jingle and a catastrophic film shoot, before becoming a global sensation.

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